Privacy Policy

Effective Date: [Current Date]
Last Updated: [Current Date]

1. Introduction

Life is Life ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you purchase vitamin supplements and health products from our store, including products fulfilled by our trusted partner Supliful.

As a health supplement retailer, we understand the sensitive nature of health-related information and are committed to the highest standards of data protection under GDPR, CCPA, and other applicable privacy laws.

2. Information We Collect

2.1 Personal Information

Contact details (name, email, phone number, shipping address)
Payment information (processed securely through Shopify Payments)
Account information (username, password, order history)
Communication preferences and marketing consent

2.2 Health-Related Information

Supplement preferences and purchase history
Health goals and wellness objectives (if voluntarily provided)
Product reviews and feedback about supplement effectiveness
Responses to health questionnaires (optional)

2.3 Technical Information

IP address, browser type, and device information
Website usage data and analytics
Cookies and tracking technologies (with your consent)

3. How We Use Your Information

3.1 Order Processing and Fulfillment

We share necessary order information with Supliful, our fulfillment partner, to process and ship your vitamin supplements. This includes:

Your name and shipping address
Product details and quantities ordered
Special shipping instructions

3.2 Health and Wellness Support

Providing personalized supplement recommendations
Sending educational content about vitamin benefits
Following up on product effectiveness and satisfaction
Improving our product selection based on customer needs

3.3 Marketing and Communication

Sending promotional emails about new supplements (with consent)
Seasonal health campaigns and wellness tips
Loyalty program benefits and rewards
Customer service and support communications

4. Data Sharing and Third Parties

4.1 Supliful Partnership

We work with Supliful as our primary supplement fulfillment partner. Supliful processes your order information solely for the purpose of manufacturing and shipping your vitamin products. They are contractually bound to protect your data and use it only for fulfillment purposes.

4.2 Service Providers

Shopify: Our e-commerce platform that processes payments and hosts our store
Email Marketing: Services for sending health newsletters and supplement information
Analytics: Tools to understand customer preferences and improve our service
Customer Support: Platforms to provide health supplement guidance and support

4.3 Legal Requirements

We may disclose your information if required by law, regulation, or legal process, particularly regarding health product safety or regulatory compliance.

5. International Data Transfers

Your data may be transferred to and processed in countries outside your residence, including the United States where Supliful operates. We ensure appropriate safeguards are in place for international transfers, including:

Standard Contractual Clauses (SCCs) for EU data transfers
Adequacy decisions where applicable
Additional security measures for health-related data

6. Data Retention

Order Information: Retained for 7 years for regulatory compliance
Health Questionnaires: Retained for 3 years or until you request deletion
Marketing Data: Retained until you unsubscribe or request deletion
Account Information: Retained while your account is active plus 2 years

7. Your Rights Under GDPR

If you are in the EU/UK, you have the following rights:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete information
Erasure: Request deletion of your personal data
Portability: Receive your data in a machine-readable format
Restriction: Limit how we process your data
Objection: Object to processing for marketing purposes
Withdraw Consent: Withdraw consent for health questionnaires or marketing

8. Cookie Policy

We use cookies to enhance your shopping experience and provide personalized supplement recommendations. You can manage your cookie preferences through our cookie banner or browser settings. Essential cookies for order processing cannot be disabled.

9. Security Measures

We implement robust security measures to protect your health-related data:

SSL encryption for all data transmission
Secure payment processing through Shopify Payments
Regular security audits and updates
Access controls and staff training on health data protection
Secure data sharing protocols with Supliful

10. Children's Privacy

Our vitamin supplements are intended for adults. We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or prominent notice on our website.

12. Contact Information

For privacy-related questions, data requests, or concerns about your health information:

Email: privacy@lifeislife.shop
Address: 15 West 38th St.
New York, NY 10018
Privacy Contact: Xavier Jones, Store Owner

Data Subject Requests

To exercise your privacy rights or request access to your health-related data, please email us at privacy@lifeislife.shop with "Data Request" in the subject line. We will respond within 30 days.

Shopify Data Processing

Our store is hosted by Shopify Inc. For information about how Shopify processes your data, please visit: Shopify Privacy Policy

You can also opt out of certain Shopify data processing at: https://privacy.shopify.com

This Privacy Policy is designed to comply with GDPR, CCPA, and other applicable privacy laws. For specific legal advice regarding your rights, please consult with a qualified attorney.